There are many possible ways to win NIL, and you have the chance to create your own! This post outlines how to get NIL deals, including 5 simple tactics to upgrade your NIL success.
We’ve included tons of links to the resources you may need.
Build a strong social media presence
Yes, we understand growing your following isn’t always easy. However, this is the #1 way to get more NIL deals, as companies are looking for athletes with large and engaged followings on social media.
Make sure your profiles are up-to-date and post interesting and engaging content on a consistent basis. The higher your follower counts and engagement rates, the more NIL deals will come your way. Building a bigger audience is worth the effort!
Here are a few resources to help you build a strong social media presence…
How to gain followers on social media
Optimize your social media profile to get more NIL deals
Social media personality quiz: get custom recommendations
Sign up for NIL Island
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Use marketplaces to find NIL deals
There are a number of marketplaces that connect student athletes with companies looking to do NIL deals. These marketplaces can be an easy way to find opportunities and connect with potential partners.
The best marketplaces to sign up for.
Note: Most large NIL deals happen outside of marketplaces, but marketplaces are a great place to get started!
Reach out to companies directly
Don’t wait for companies to come to you. Identify companies that you are interested in working with and draft a message to send. Then, reach out to them directly and express your interest in an NIL deal.
How to reach out to brands (with pitching templates)
How to negotiate NIL deals (& messages to use)
You can also hire an agent to reach out to companies for you and complete the negotiation process.
Do you need an agent? Questions to ask before you sign
Look for NIL deals in your local community
The simplest place to find NIL deals is in your local area. As a college athlete, you’re already a star in your community, and ,any local businesses will want to support you and your team.
Attend local events, restaurants, and shops. Then, ask your favorite local businesses about NIL opportunities.
Local companies also love to work with athletes who are active in their communities. Volunteer your time and get involved in social causes that you care about.
Check for help from your school
Your school may have resources and programs that can help you get NIL deals. Talk to your coach, athletic director, or compliance department to see what they can offer.
Check to see if your school has a collective, and sign up if they do!
Start a business
NIL is not only about sponsorships. You can also use your status as a student athlete to market your own products or services. Go after that big idea you’ve been thinking about, and you could be super successful. At the very least, you’ll learn a ton.
If you plan to start your own business (or if you hope to make significant money from sponsorships), you’ll probably want to register an LLC in your state.
How to open a business bank account.
Just do it.
Remember that NIL deals are not guaranteed. You will need to put in the work to build your brand and connect with companies.
If you are willing to put in the effort, there are many opportunities available to make money for your name, image, and likeness. There’s room for EVERY athlete to succeed, including you.
As a student athlete, you have the unique opportunity to use your platform to make a difference in the world. You can inspire others by sharing your story, your struggles, and your triumphs. You can also use your platform to raise awareness for important causes and to make a positive impact on the lives of others.
When you pursue NIL deals, you are impacting everyone who looks up to you. You are showcasing your values and selling ideas. Remember, you have the power to use your platform to make a positive difference in the world!
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